Concept projectTembusu Roasters
A Shopify store built around a weekly roast.
- Design
- Web Development
- SEO
Concept project
Simpang
A dashboard that shows what needs attention first.
A UI/UX redesign and design system concept for a logistics SaaS dashboard used by Singapore SMEs: UX audit, desktop and mobile screens, Figma UI kit.
This is a concept project we designed to show how we work. The brand and business are fictional, not a client of ours.
- Sector
- B2B logistics SaaS
- Location
- Singapore
- Services
- Design
- Tools
- Figma
Simpang
The brief
A logistics platform’s dashboard grew feature by feature until operations managers struggled to see which shipments needed attention. The challenge: reorganise the information without losing the data they rely on every day.
Our approach
Our approach
- 01
UX audit
Mapping operations managers’ daily tasks and flagging the screens that slow them down.
- 02
Exceptions first
A new information hierarchy: KPIs and problem shipments at the top, with details still one click away.
- 03
An accessible design system
Status colour tokens that stay readable for colour-blind users, documented components, and a mobile version for warehouse teams.
Proposed scope
Proposed scope
- Prioritised UX audit report
- Desktop and mobile dashboard redesign
- Design system and UI kit in Figma
- Developer handoff specs
Colour palette
- #1E293B
- #2F6BFF
- #2BC48A
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