Concept projectTeras Lima Villas
A direct-booking website that feels like the place.
- Design
- Web Development
Concept project
Tembusu Roasters
A Shopify store built around a weekly roast.
A brand refresh and Shopify store concept for a Singapore specialty coffee roaster, with subscriptions front and centre and SEO foundations for product pages.
This is a concept project we designed to show how we work. The brand and business are fictional, not a client of ours.
- Sector
- Specialty coffee e-commerce
- Location
- Singapore
- Services
- Design, Web Development, SEO
- Tools
- Figma, Shopify
Tembusu Roasters
The brief
A small-batch roaster selling mostly at weekend markets and on Instagram wants its own online store. The goals: make subscriptions the default, tell the story of each origin, and be easy to find when people search for coffee beans in Singapore.
Our approach
Our approach
- 01
Brand refresh
A warmer palette, bolder type and an illustrated packaging system that scales easily to new origins.
- 02
Shopify store
Product pages for each origin with tasting notes and brew guides, plus a “Subscribe & save” option visible on every product.
- 03
SEO foundations
Collection pages mapped to coffee-bean search keywords, product structured data and clear local delivery information.
Proposed scope
Proposed scope
- Brand refresh and packaging system concept
- Shopify theme design and build
- Product and subscription page templates
- Keyword mapping and collection page structure
Colour palette
- #F4EDE4
- #2B1A12
- #E2602B
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